
DANIELS STRONG
Being Daniels STRONG is how we’ve learned to move through life, whatever it brings, and still find a way to stand, build, and keep going.
That didn’t come from theory. It came from living it.
I raised Jerold, Justis, and Jaiya Devi as a single mother, and there’s no version of that story that was easy. I’m not interested in rewriting it to sound like it was. It took grit, sacrifice, and figuring things out in real time, again and again. Over time, that became our foundation. Not just getting through things, but becoming something because of them.
We didn’t grow up talking about resilience. We lived it. We learned how to adjust, how to push, how to rest when we needed to, and how to get back up when it mattered. Most importantly, we learned how to stay committed to each other. That’s Daniels STRONG. It’s not about pretending things didn’t hit us. It’s about knowing nothing was going to take us out.
As life moved forward, so did we.
What we’ve built, whether platforms, ideas, or opportunities, comes directly from that same place. We don’t separate who we are from what we create. We never have. Technology simply became another tool in our hands, a way to build faster, reach further, and open doors that didn’t used to exist. The intention behind it, though, has always been the same: use what we have, use what we know, and use it in a way that does real good in the world.
I’ve said this before and I’ll say it again. I don’t know any woman who hasn’t had to become strong because life demanded it. I know I did. My children watched that, learned from it, and now carry it in their own way.
What makes me proud isn’t just what they’re doing. It’s how they move, how they think, and how they show up. There’s intention there. There’s care there. There’s power there.
Daniels STRONG is ours. It’s what held us, what shaped us, and what continues to guide how we move forward together. We are not perfect, and we have not been untouched by life, but we are steady, grounded, and always building something that matters.
With gratitude, always.
— Luckie
OUR FAMILY
We are Daniels STRONG. We have overcome our share of life challenges and recognize our experiences have made us who we are today. We are proud of our story and strength.
We are a family deeply connected to the our Ancestry and history. We come by our work ethic, strength and resilient hustle righteously; it’s in our DNA.
OUR STORY
I am Luckie. I wear MANY hats, however the crown I enjoy most is being Mama Bear to Jerold, Justis and Jaiya. As a teen mom I quickly learned folks would underestimate and dismiss me, sight unseen, based on that label alone.
I’ve used my tenacity and grit to fuel everything I touch; shining light on just how influential the underestimated can be when they step into their power.
OUR VILLAGE
It takes a village to not only raise a child, but to create any kind of real, sustainable change in the world. Period.
There is no such thing as a “self made” man or woman. We have all been lifted, supported, instructed and/or empowered by somebody or something to get to where we are with what we got.
OUR COMMUNITY SEEDS
As impact entrepreneurs, we do not compartmentalize or ignore our identities. Everything is political, everything is personal, and is grounded in one vision: equity and justice for all.
Our commitment to being in service to others is evident in our roster of Equity projects and the community relationships we foster.
From bringing science, technology, engineering, arts, and mathematics (STEAM) content and programming to inner-city and rural youth, to climate justice work, human rights advocacy, Alzheimer’s awareness, and suicide prevention, we’re a family team dedicated to elevating and improving the world through experiential technology.